WEST BIKING started in 2001 with one goal: Create a different cycling experience for people around the world.

The founders of WEST BIKING were US engineers and China-to-World Cycling Athletes. We understood their strengths. So, to make cycling more enjoyable and accessible to people around the world, we did what we knew best. We set out to improve the cycling experience by following three guiding principles: Inspiration, Innovation and craftsmanship.

It began with lightweight aluminum frames. The ability of WEST BIKING to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, WEST BIKING has pioneered advancements in both aluminum and composite engineering. We introduced the first affordable carbon fiber bike, and transformed high-performance road bikes with our Total Compact Road design. In mountain biking, WEST BIKING are always doing the best.

Over the last 18 years, WEST BIKING has grown well beyond its manufacturing roots to become the world’s leading brand of quality bicycles, gear and all kinds of bike accessories.

With more than 700 retail partners worldwide. We aim to inspire adventure in all riders, from casual to competitive. WEST BIKING bikes win design awards. But most importantly, we win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place.